As a number of website increases in World Wide Web the problem of ranking at the top of search result arises . Now, it is very hard to rank at top of the search result unless you use the keyword which is not used by other but it is rarely possible to find such keyword therefore in-order to rank your website at the top of the search engine result you have to follow my SEO tips and tricks that I am going to write in this post. Unless you optimize your website for the target visitors you cannot get traffic from any search engine. Therefore to be a successful person in the field of blogging or to increase the sales of your website, your website should be search engine friendly. So, you have to follow these seo tips and tricks because these are the very first steps of SEO and in terms of search engine optimization these process cannot be neglected.
Image Credit: Wikipedia
SEO Tips and Tricks for Begineers
Let’s get started and learn the basic seo guide for beginners. Here, I am going to explain some basic seo strategy that will help you to rank your website at the top of the search result. However, it is just the very first step in the process of search engine optimization but you can read about advance link building strategy guide to build high quality backlinks.
1.Create accurate and Perfect Page Title
Thetags are placed inside of the tag and they tells search engine and visitors about the content written inside the page. It is very important to create an accurate title tag that represents your content. Since, page title are displayed in the search engine result avoid using duplicate title tags for different pages. Moreover, do not use the title tag that has no relation with the content inside of that page and never use default titles such as “Untitled Page” or “New Page”.
Avoid the following mistakes while creating title tags
- Do not use same title tags across all of your website.
- Avoid using extremely lengthy titles.
- Avoid stuffing unnecessary keywords in titles.
2. Use “description” meta tag in all post and pages
A description meta tag gives search engine a brief summary of what page is about. A description meta tag might be two or a short paragraph long but preferred length is 160 character long. It is a good practice to add your targeted keyword inside of your description. Description meta tags are used by search engines to use them as a snippet for your pages. In case if search engine cannot find the relevant text to use in the snippet, your meta description tag will be used.
It is very important to use unique description for different posts or pages of your websites because having unique description will help both visitors and search engine to find the most relevant search for the query provided by the user.
Avoid the following mistakes while creating “description” meta tag
- Do not write the meta tag that has no relation with the content.
- Never fill description only with keyword.
- Never copy and paste your page content inside of description.
3. Create a Relevant URL structure
A URL of your post or page should be some thing that represents your content. Creating a descriptive URL for your specific page is the best practice that helps to create a familiar URL for those who want to link to your content. URL with confusing and unfriendly character might provide bad user experience to your visitors as well as to search engines. If the URL have many unrecognizable characters the user might leave your site thinking it is not providing a relevant result.
Since, URL are also displayed in the search result snippet, it also affects your search engine ranking. If your URL is unfriendly and irrelevant to the content of the page Google will probably penalize your website.
How to create a relevant URL structure
Your URL should directly represent your page content. I mean it should represent something that is directly related with your content. Let’s see the demo of relevant and irrelevant URL.
The URL of ekantipur is not describing what the content is about but after viewing the URL of itdigitalworld I think you can guess what the page is about. This is how you can create a URL that represents your page content.
Avoid following mistakes while creating URL
- Do not use lengthy URL with Unnecessary symbols and numbers.
- Never use default page name as a URL such as “Page1”. It should be relevant with your page content.
- Do not use excessive keyword like “example.com/add-contact-form-in-add-contact-form.
4. Proper Navigation
It is very important to make a proper navigation of a website because it helps visitors to easily find the content they want. Proper page navigation also helps search engine to properly crawl your website and to determine which content is more important. Don’t fill your website with messy and duplicate navigation bar because it provides bad user experience. Moreover to ensure proper navigation you can also add breadcrumbs to your website because breadcrumbs provides the perfect navigation experience. You can see a perfect page navigation in the picture given below.
Proper Navigation and Breadcrumbs
5. Create two different sitemap for Search engines and for Visitors
A sitemap is considered as a map of your website which you can create on a simple page that displays the structure of your website in well-mannered format. Visitors may use sitemap to find the page if they have any problems finding page on your site. Moreover, search engine will also use these sitemap to get good crawl over your website.
Another type of Sitemap is specially designed for search engines only which is know as XML Sitemap. In case of Google you have to submit these site map from Google webmaster tool, which makes it easier to find the each and every content of you website. You can find different online tools to create your website sitemap but I prefer you to use Google sitemap generator.
6. Create a Useful 404 error Page
Sometime user might visit the page which doesn’t exits on your site, either by following broken link or by typing wrong URL. By designing a custom 404 error page that takes the visitors to a working page will provide a great user experience. A custom 404 error page should include link back to your homepage as well as it should also include some links to the popular post and pages of your website.
Avoid these mistakes
- Do not allow your 404 error page to be indexed on search engine, if indexed remove it instantly from your webmaster tool.
- Do not just put simple message on custom 404 error page such as 404 error, Not found etc use some meaningful sentence that guides the user.
7. Write Easy to read and meaningful contents
You content of the website should be unique and meaningful do not just write useless text with many grammatical errors and avoid using images instead of text. Yes, picture explains more clearly than text but in terms of SEO prospective image are not helpful for SEO ranking. I am not saying you to avoid using images, I mean do not replace text field with images because text written in images are not recognized by search engines.
8. Create Meaningful Anchor text
Anchor text are clickable links that is placed inside of anchor tag ….. These anchor tag tells search engine about the page or post that you are linking to. Link might be internal – pointing to your own site and external – pointing to others site. It is a good practice to use a meaningful anchor text because it helps search engine to determine about the content of that link.
How to create a meaningful anchor text
Lets assume that I have a post related with earning money online and I want to interlink that post in this post. So, lets see the correct way to do that.
Wrong Way: <a href=”www.example.com”>click here</a>
Correct Way: <a href=”www.example.com”>Learn about earning money online</a>
These are some of the basic seo tips and tricks for beginners and I hope this post will be helpful for you to create a SEO optimized website or a blog. Now, I am waiting for you kind and positive suggestion below in the comments box and I also suggest you to provide some others SEO optimization techniques in the comments below.